Society Contribution

Intangible Cultural Heritage: The Xinjiang Embroidery Project

MUKZIN’s chief designer Kate Han attended the trendy variety show “Hey Muse” with embroidery craftswomen from Hami, Xinjiang Province. Views of the program surpassed 100 million. Reposts of the show on social media platforms, such as Weibo, exceeded 10 million in one week. The popular media account “Ergeng” even made a documentary for this embroidery cooperation project and attracted over 3 million views on the internet.

The MUKZIN × Xinjiang embroidery project was highly praised by Minister of Culture Luo Shugang and Deputy Minister of Culture Xiang Zhaolun. In addition, MUKZIN was invited to attend the intangible cultural heritage design exhibition held at Prince Gong’s Mansion in Beijing. In November, Deputy Minister of Culture Xiang Zhaolun and Deputy Director of Zhejiang Provincial Agency of Cultural Affairs Huang Jianquan visited MUKZIN’s headquarters.

MUKZIN was invited by the Ministry of Culture to establish a “traditional craftsman workshop in Xinjiang.” MUKZIN reinterpreted the traditional embroidery techniques and totems with pioneering concepts and aesthetics, and revitalized the little-known intangible cultural heritage, the “Xinjiang Embroidery” with the modern design.

Orders for handmade embroidery patches from MUKZIN helped local craftswomen win better social statuses, and earn as 12 times more as they used to.

Names of the craftswomen were embroidered onto the collar labels of the tailed costumes. In such a way, each customer can feel the humanitarian care behind every piece of costumes and can pay tribute to every guardian of traditional craftsmanship.